Prof. Wojciech Cellary participated in The 1st International Conference on Human-Side of Service Engineering HSSE 2012, which took place in San Francisco (USA), from July 23 to July 25 2012 in the framework of The 4th International Conference on Applied Human Factors and Ergonomics AHFE 2012. “During the session "The Ethics Dividend in Services” prof. Cellary gave a lecture entitled “Challenges of Borderless eGovernment Services for Europeans".