Building Virtual User Interfaces of Household Appliances for Marketing

TitleBuilding Virtual User Interfaces of Household Appliances for Marketing
Publication TypeConference Paper
Year of Publication2023
AuthorsSobociński, P., K. Walczak, and T. Jenek
Secondary TitleProceedings of the 28th International ACM Conference on 3D Web Technology
PublisherAssociation for Computing Machinery
Conference InfoNew York, NY, USA
ISBN Number9798400703249
Keywords3D presentation, marketing, Mobile applications, virtual user interfaces, VR

User experience is one of the most significant factors that impact users’ opinions about products. This also applies to the user interfaces of household appliances. However, realistic interactive presentation of user interfaces of such appliances in a virtual form remotely over the Internet is challenging. In this paper, we present and compare two different methods of interactive presentation of an oven touchscreen control panel. The panel was precisely recreated as an interactive 3D model, reflecting both its appearance and functionality. The system allows users to interact with the control panel using a mobile device touchscreen or hand movements in a virtual reality environment. We describe an experiment aimed at evaluating and comparing different forms of interaction to determine the benefits and barriers to the presentation of complex products in a virtual form for marketing purposes.