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Book Chapter, Chojnacki, T., J. Rykowski, and S. Strykowski, In-store Proximity Marketing by Means of IoT devices , in: Collaborative Networks of Cognitive Systems 19th IFIP WG 5.5 Working Conference on Virtual Enterprises, PRO-VE 2018, Cardiff, UK, September 17-19, 2018, Proceedings, ed. Camarinha-Matos, L., H. Afsarmanesh, and Y. Rezgui , Springer, 2018, pp. 164-174, ISBN 978-3-319-99127-6.